Effective Date: August 12, 2025
Heart Aflame, LLC ("Heart Aflame", "we", "us" or "our") respects the privacy of our app users and website visitors (referred to as "you" or "your"). We understand that your spiritual journey and devotional practices are deeply personal matters that deserve the highest level of privacy protection. This privacy policy (as posted on our website and as amended from time to time and effective as of the date posted) ("Privacy Policy") describes the types of information we collect from you or that you may provide when you use our Heart Aflame mobile app ("Mobile App"), visit our website ("Website"), or use our devotional services ("Services"), and our practices for collecting, using, maintaining, protecting, disclosing, retaining, and transferring that information.
Heart Aflame exists to support your Reformed faith journey through daily Scripture-based reflections, confessional insights, and prayer prompts rooted in the Reformed tradition. We are committed to protecting the privacy and confidentiality of your spiritual experience with the care and respect it deserves.
This Privacy Policy applies to the data collected by us, or those working on our behalf, through information you enter or from data imported from sources authorized or approved by us when you:
This Privacy Policy applies to you as a user of our Reformed devotional services. It does not apply to data collected through third-party websites, or to products or services not approved by us.
By using our Mobile App, visiting our Website, or registering for or using our Services in any manner, you acknowledge that you accept the terms, practices and policies described in this Privacy Policy, and you hereby consent that we may collect, use, process, share, retain, and transfer your information as described herein.
If you do not agree with our policies and practices, your choice is not to use our Mobile App, Website, or our Services.
Your use of our Mobile App, Website, and our Services is at all times subject to our Terms of Service (available at [URL] and as amended from time to time and effective as of the date posted (the "Terms")), which is incorporated by reference herein. Any capitalized terms we use in this Privacy Policy without defining them have the definitions given to them in the Terms.
We are constantly working to improve our Mobile App and Services, and we may need to change this Privacy Policy from time to time as well. Our current Privacy Policy will always be available in our Mobile App and on our Website, and any updates will be effective upon posting. You are responsible for periodically checking for updates. Under certain circumstances, we also may elect to notify registered Users of changes or updates to this Privacy Policy by additional means, such as posting a notice in the Mobile App or by sending you an email, but you should not rely on receiving such additional notice.
If you use the Mobile App or use our Services after any changes to the Privacy Policy have been posted, you agree to the new Privacy Policy. Our practices regarding information we collect now is subject to the Privacy Policy in effect at the time such information is collected.
This Privacy Policy covers our treatment of your personally identifiable information. "Personal Information" generally refers to any unencrypted or non-deidentified information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular person. However, the definition of Personal Information may vary depending on the state or country in which you reside, and that state's or country's definition will apply to your Personal Information in the context of this Privacy Policy.
We understand that spiritual and religious information requires special protection. Any information related to your devotional practices, reading preferences, prayer requests, spiritual reflections, or Reformed faith engagement is treated with enhanced privacy protections throughout our systems.
Personal Information does not include information publicly available from government records or information excluded by applicable law. Personal Information also does not include your Personal Information that has been deidentified, pseudonymized, anonymized, aggregated, and/or otherwise processed so as to be unidentifiable in such a way that the data can no longer be attributed to a specific individual (by reasonable means) without the use of additional information, and where such additional information is kept separate and under adequate security to prevent unauthorized re-identification of a specific individual such that one could not, using reasonable efforts, link such information back to a specific individual (collectively, all of the foregoing in this sentence being referred to as "De-Identified Personal Information").
We do not knowingly collect, solicit or maintain Personal Information from anyone under the age of 18 or knowingly allow such persons to register for or use our Services without verified parental consent. If you are under 18, please do not send any Personal Information about yourself (such as your name, address, telephone number, or email address) to us without your parent's or guardian's permission.
Reformed Family Consideration: We recognize that many Reformed families may wish to use Heart Aflame together, including with children. If parents wish to create accounts for children under 18, we require explicit parental consent and provide special protections for children's spiritual data.
In the event that we learn that we have collected Personal Information from a child under age 18 without verification of parental consent, we will use commercially reasonable efforts to delete that information from our database. Please contact us if you have any concerns.
We collect several categories of Personal Information from and about you as summarized in the following table:
| Category | Specific Items of Personal Information |
|---|---|
| Account Identifiers | first and last name, username, email address, user account identifier, password (encrypted) |
| Demographic Information | birth date (for age verification), country of residence, preferred language |
| Devotional Content Data | reading progress tracking, bookmarked verses and reflections, completion status of daily readings, prayer request topics, spiritual growth milestones |
| Device and Technical Information | device type and manufacturer, device ID, operating system and platform, mobile carrier, IP address, browser type and version, app version, screen resolution |
| Usage and Interaction Data | pages/content viewed, time spent reading, search queries within app, feature usage patterns, click-through data, session duration, frequency of app usage |
| Communication Preferences | push notification settings, email subscription preferences, preferred devotional timing |
| Location Data (Optional) | general geographic location (city/state level only) for locally-relevant content suggestions |
| Spiritual Preferences | preferred confessional documents, favorite authors, content difficulty preferences, theological topics of interest |
| Community Interaction | shared reflections or comments (if community features enabled), prayer group participation |
We may collect, use, and retain "sensitive" Personal Information as follows:
| Category | Specific Items of Sensitive Personal Information | Purpose for Use | Retention Period |
|---|---|---|---|
| Religious/Spiritual Data | devotional reading patterns, spiritual growth indicators, prayer topics, confessional preferences | Personalize spiritual content, track spiritual growth, provide relevant Reformed resources | Until account deletion or user request |
| Precise Location (Optional) | GPS coordinates when enabled by user | Suggest local Reformed churches, events, or study groups | 30 days maximum |
Special Protections: We recognize that spiritual and religious information is highly sensitive. We implement enhanced security measures, limited access controls, and never use this data for advertising or commercial purposes beyond providing you with personalized devotional content.
We use information that we collect about you or that you provide to us, including any Personal Information, for the following purposes:
We will never:
We do not sell your Personal Information, period. We do not disclose or share your Personal Information with any third parties for which we receive any monetary or other valuable consideration. Your spiritual journey data is never commoditized or sold to data brokers, advertisers, or commercial entities.
Special Protection for Spiritual Data: We recognize that your devotional practices, spiritual growth patterns, and Reformed faith engagement represent deeply personal information that deserves the highest level of protection. This information is never shared outside our direct service provision without your explicit consent.
We have implemented technical, administrative, and organizational security measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, destruction, alteration and disclosure. Your Personal Information is stored behind secured networks and firewalls and is only accessible by our personnel and by a limited number of Service Providers who have special access rights to our systems, and who are required to keep the information confidential.
Through your account settings, you may access and, in many cases, edit or delete information you have provided to us, including:
Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their Personal Information:
To exercise these rights, contact us at hello@heartafla.me with "California Privacy Rights" in the subject line.